The management and operation, organization and administration of hotels and other establishments in the accommodation sector, including the provision of services in these areas, as well as the purchase, sale and operation of cafes, restaurants, bars or beverage outlets, and all activities related to the sale of tobacco, as well as all operations and transactions related thereto, and in particular all operations and transactions related to the creation, transfer, takeover and transfer of business funds and concepts. The company may establish branches in Switzerland and abroad. The company may acquire interests in other companies and acquire, hold and dispose of real estate. It may also conclude all contracts and perform all acts directly or indirectly related to this purpose, or which are likely to enable its achievement. Within the framework of this purpose, the company may acquire real estate to the extent that its use is exclusively commercial.