The company's purpose is the promotion, marketing, distribution, purchase, sale and after-sales service of all jewelry, watchmaking and luxury goods (and in general all business related to this industry) of any brand; the acquisition, holding, development, administration, operation, sale and negotiation of all assets, including patents and other intellectual property rights, in any field; the provision of services to affiliated companies and entities or third parties; the exercise of financial activities, in particular financing, acquisition and taking of all participations, direct or indirect, in all companies; all operations in direct or indirect relation to its purposes. The company may create branches and carry out real estate transactions in Switzerland or abroad in direct relation to its purposes.