The company's purpose is the purchase and sale of jewelry made from high-quality materials such as gold and precious stones; also the creation of leather clothing and accessories, in particular bags and belts, as well as beauty products such as perfumes, cosmetics and hygiene articles, and all operations related to this purpose, including the acquisition, exploitation or transfer of patents, as well as licenses related to these products; participation in all companies specialized in the manufacture and trade of these products; right to export and import all products manufactured in Switzerland or abroad; right to establish branches and franchise sales in Switzerland and abroad.