The company's purpose is to provide services in the digital media sector, particularly in the field of automated and real-time media purchasing and corresponding media services such as consulting, monitoring, optimization, research and data handling with specific software solutions. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies or merge with them, and directly or indirectly finance companies in which it has a stake. The company may acquire, hold, develop, encumber and sell real estate in Switzerland and abroad. The company may conduct all business, enter into obligations and conclude contracts that are suitable to promote the company's purpose and the development of the company, or that are directly or indirectly related to it.