The company's purpose is to provide all services in the fields of influence, marketing, and communication, including the organization and management of event services, the conclusion and management of paid partnerships, commercial collaborations, and advertising campaigns, as well as consulting on branding and communication strategy. It also aims to design, create, produce, and market all communication materials, particularly audiovisual and digital ones. The company may engage in all activities directly or indirectly related to its purpose. The company may establish branches and subsidiaries in Switzerland and abroad and participate in any enterprises in Switzerland and abroad that are directly or indirectly related to its purpose. The company may acquire, hold, encumber, lease, and alienate real estate as part of its main commercial activity, except for transactions prohibited by the LFAIE. The company may grant loans and guarantees to partners and third parties if it serves its interests.