The company's purpose is to provide global and specialized consulting services in the fields of communication, marketing, and new technologies, as well as to market ideas or projects it has developed. Furthermore, it may carry out, on its own account or on behalf of third parties, as a representative, agent, or commissioner, or have them executed on its behalf by third parties, all commercial, financial, industrial, movable or immovable operations that promote its development and are directly or indirectly related to its purpose. The company may also take participations in any company pursuing a similar purpose, create subsidiaries, and open branches or representative offices. It may grant loans or guarantees to shareholders, affiliated companies, or third parties.