The company aims to develop, produce, implement and distribute hotel and river cruise-related services and products, as well as operate a shipping company, in particular operate passenger ships, and lease and charter or sub-charter ships. Furthermore, it engages in the trade of ships and provides all related services and ancillary services, such as catering. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire and grant licenses, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.