The company's purpose is to advise natural and legal persons, in particular through expertise in the areas of social media management, brand voice development and growth strategies for communities, in order to build and maintain a loyal target group. The company may establish subsidiaries and branches in Switzerland and abroad. The company may acquire, manage, encumber and sell participations and real estate in Switzerland and abroad, subject to compliance with applicable legal provisions (in particular the Federal Act on Mergers and Acquisitions). The company may conclude transactions with or for the benefit of affiliated companies, in particular its direct or indirect shareholders and other group companies, whether against payment or not. In particular, it may grant loans and other direct or indirect financing to group companies or provide security for their obligations, including within the framework of cash pooling agreements. The company may engage in any further activity that is directly or indirectly related to the aforementioned purposes.