trade, import, export, retail sale and promotion of all luxury goods, in particular watches and jewelry, as well as the preparation of expert opinions and valuations in this field; the company may engage in all commercial and financial activities related to its purpose or likely to promote it; it may thus create branches in Switzerland and abroad, acquire participations, found and finance any activity directly or indirectly related to its purpose; it may grant loans and guarantees to shareholders or third parties, if this promotes its interests