The company aims to organize, carry out, and accompany trips, seminars, and events, operate travel agencies, produce travel arrangements, as well as provide further services in the field of tourism and travel. Furthermore, it aims to organize and conduct photographic workshops, provide services in the field of photography, as well as sell and ship photo products. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.