All general activities and provision of all services related to publishing, in particular - in any form - publishing, printing, publishing, distribution, purchasing and selling (also on behalf of third parties) of publishing products, in particular books, periodicals, college textbooks and e-books; acquiring and selling intellectual property rights; operating through e-commerce and providing online teaching (e-learning); organizing cultural events in general, in particular producing exhibitions, theater pieces, film productions, regardless of the form in which they are distributed, television and radio production, even online, production, distribution and publication media in general, book production with digital printing (for full purpose, see articles of association).