The company's purpose is to operate hairdressing salons, provide additional lifestyle services, distribute, import, export and trade in goods of all kinds, mainly from the beauty and lifestyle sector, as well as organize and conduct courses and training of all kinds, mainly in the lifestyle sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.