The company's purpose is to develop and advise, as well as exchange and transfer technologies; provide services to the industry; organize jewelry and watch exhibitions as well as sports events; sell jewelry and watches; provide tourism consulting services; team-building activities; exchange of art and culture, in particular singing, theater and music performances; operate an art gallery and organize exhibitions; provide services in the healthcare sector; and provide related services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties and provide security for the liabilities of affiliated companies.