The company's purpose is the marketing, manufacture and sale of high-value food products, i.e. food products that present originality or superior quality, such as organic (BIO) products, vegan products, products with a refined taste, original, trendy, or products with particular characteristics, through an e-commerce website or via one or more points of sale. The company may, both in Switzerland and abroad, create branches, participate in other companies having a direct or indirect relationship with its purpose, acquire or found them, merge with them, in general, conclude any contract, carry out any operation, exercise any financial, commercial or industrial activity, movable or immovable (except for all operations prohibited by the LFAIE), directly or indirectly related to its purpose, grant loans to its associates and third parties, guarantee loans subscribed by associates and third parties, secure these loans by issuing pledges and mortgage bonds or by subscribing to any other financial commitment.