all activities, creations, advice and designs in the fields of advertising, in particular through images, sound, text and others; all services in the above-mentioned fields, in particular studies, technical advice, acquisition and sale of intangible rights, participation in other companies. The company may also carry out all operations that may favor or facilitate the development of the company and the achievement of its social purpose. In particular, it may acquire, build, hold, administer and dispose of real estate and contract loans and borrowings through bonds.