The company aims to establish, build, develop and operate businesses and projects to create long-term corporate value. It also provides strategic consulting and management services, particularly for high-quality brands and concepts. Furthermore, the company aims to acquire, hold and sell shares in companies of any kind, both domestically and abroad, as well as to acquire, dispose of, rent, manage, broker, renovate, create, and renovate properties and real estate, and to provide all related services and trade in goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire, establish or merge with similar or related companies domestically and abroad, acquire, manage and transfer patents, licenses and representations domestically and abroad, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto.