The company's purpose is to operate a beauty institute and, more generally, to engage in any activity in the field of beauty and wellness, including the sale of cosmetics, beauty products and care, and any nail and eyelash extension services. Furthermore, it may carry out, either on its own account or on behalf of third parties, all operations directly or indirectly related to its corporate purpose and may be interested, in any form, in all companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.