The company aims to conceive, organize and execute events of all kinds, as well as provide consulting, planning and management services in the fields of events, marketing, communication and brand staging. It also offers services in the areas of branding, design, sponsoring, content creation, digital campaigns and promotion. Furthermore, the company can be active in the areas of exhibition construction, gastronomy and room concepts, on-site activations, as well as social media and awareness measures. It can develop and distribute its own products or services, and accompany or represent third parties in their implementation. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and provide securities for the liabilities of affiliated companies.