All activities related to the development and management of companies, in particular in the fields of marketing, artificial intelligence, sales, communication, strategic consulting and operational efficiency, including in particular all design, optimization, deployment, implementation and execution services of solutions in the aforementioned fields to promote the growth and transformation of companies. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all companies, in particular by taking a stake in companies. The company may also establish branches and subsidiaries in Switzerland and abroad.