The company's purpose is to provide strategic hotel consulting services to operators, investors, and real estate developers. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, exploit, sell, and manage real estate and intellectual property rights in Switzerland and abroad. In particular, the company may provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its direct and indirect subsidiaries and third parties. It may also grant loans or other financing to companies directly or indirectly connected with it, against payment or free of charge, and provide collateral of all kinds.