The company, active internationally, has as its purpose the consulting, creation, management and promotion of advertising in general. It may operate in the production and sale of products in the publishing, visual and electronic communication sectors. It may acquire and sell participations from and to similar companies, as well as acquire and sell real estate. It may conclude all legal transactions and contracts that are suitable to promote the purpose of the company or that are in a relationship with the achievement of the same purpose, as well as market research in every commercial, industrial and financial sector. The trade of any product. Furthermore, it may carry out any other activity directly or indirectly related to the company's purpose.