The company's purpose is to carry out, for individuals or companies, all types of administrative and personnel management activities, namely in particular accounting activities, invoicing, monitoring of collections, human resources, administrative support, and secretarial work; process and infrastructure optimization; image management; marketing; as well as digitalization and automation of processes with, in particular, artificial intelligence. The company may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and may be interested, in any form, in any similar enterprises, in particular by taking participations. The company may also establish branches and subsidiaries in Switzerland and abroad, as well as grant loans or guarantees to partners or third parties, if this promotes its interests.