The purpose of the company is to organize and conduct events, develop, finance and market concepts and products, and provide services in the entertainment, sports and gastronomy sectors, as well as manage and exploit intellectual property rights and licenses of all kinds. The company may establish branches and subsidiaries, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and/or resell properties in Switzerland and abroad, and enter into all transactions and conclude contracts that are suitable to promote all businesses directly or indirectly related to the aforementioned purposes.