The company's purpose is to operate internet platforms, provide services and trade, particularly in the areas of e-commerce and online shopping. The company also aims to acquire, hold, manage, develop, further develop, sell, license and sublicense intellectual property rights, particularly in the field of e-commerce. Furthermore, the company aims to develop, sell and license software, as well as purchase and sell goods and services, particularly in connection with the clothing and cosmetics industries, online trade and the IT sector, on its own account or on behalf of third parties. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate and intellectual property rights. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose. The company is authorized to take financing, restructuring and intercession measures in favor of shareholders, group companies or third parties, as well as grant loans or securities to shareholders, group companies or third parties for their obligations.