The purpose of the company is to trade in everyday goods as well as luxury goods in the sports and lifestyle sector. The company provides services and orders in the areas of corporate marketing, corporate business and corporate communication. It can develop, trade and broker new products. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account and for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.