The company's purpose is to engage in all activities in the fields of media, audiovisual, broadcasting, publishing and training, in particular coaching and supervision, as well as all therapies, notably all yoga activities. The company may, both in Switzerland and abroad: establish branches, participate in other companies having a direct or indirect relationship with its purpose, acquire or establish them, in general, carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose, grant loans to its associates and third parties, guarantee loans subscribed by associates and third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.