The company's purpose is to publish, produce and distribute media in printed and electronic form, provide services, particularly in the areas of media, marketing and communication, and trade in goods of all kinds. The company may participate in other companies, establish subsidiaries and branches in Switzerland and abroad, acquire, manage and sell real estate, properties and securities, and conduct all business that supports and promotes the company's purpose. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.