The company's purpose is to develop, produce, distribute and trade sunglasses, vision aids, accessories and other lifestyle products, as well as products used in the outdoor and leisure sectors. It can provide services in these areas, organize events, develop marketing concepts, and enter into collaborations. The company can also acquire, hold, manage and exploit intellectual property rights. Furthermore, the company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies and third parties.