The company's purpose is to create and manage beauty and wellness centers, fitness and wellness, aesthetics and massage, including aesthetic and personal care treatments, curative treatments for the face and body, semi-permanent makeup and tattoos. The promotion, trade, import, export, representation, sale and e-commerce of products and machinery in the sector. The organization of information, training and updating courses. The company may establish branches in Switzerland and abroad, as well as participate in and acquire companies in Switzerland and abroad, including management, promotion and financing of the same. It may also hold participations in other companies with a non-analogous social purpose. The company may develop, acquire and exploit patents, trademarks, licenses, know-how and other rights of companies in Switzerland and abroad. It may also carry out any other activity in direct or indirect relation to the social purpose, as well as acquire, hold and dispose of real estate in Switzerland and abroad.