The company's purpose is to operate a concert agency, organize concerts, tours, individual events, festivals, artistic performances, etc., as well as manage, market, etc. artists and public figures of all kinds, event organizers, etc. Furthermore, the company aims to provide consulting, conception, planning, execution, and implementation of marketing and sponsoring activities, as well as sales-promoting, brand-leading, and communicative measures for third parties; marketing and promotional measures for music, theater, musical, dance, film, art, and sports productions; conception, planning, execution, and implementation of public and private events; production, manufacturing, trading, and distribution of films, sound, image, and audiovisual media, and products of all kinds in the entertainment, culture, sports, and leisure sectors; publishing activities in the fields of film, music, and books. The company may also operate gastronomy and hotel businesses. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as guarantees and sureties for subsidiaries and third parties.