The trade in personal care products, in particular cosmetics and beauty products of all kinds, under its own brand or that of third parties, as well as the provision of e-commerce and digital consulting services. The company may engage in all commercial, financial or other activities that are directly or indirectly related to its purpose, may open branches, assume or grant representations, acquire real estate (limited to funds permanently used for business establishments), as well as participate in other companies with a similar purpose, both in Switzerland and abroad.