The company's purpose is: organizing all kinds of events, particularly cultural, sporting or artistic ones; all activities related to the organization and promotion of shows, the organization and management of events and gatherings of all kinds, including in the field of public relations and notably the provision of services in the field of entertainment and events; all activities as an artistic agent; all activities and trade in products directly or indirectly related to the aforementioned purposes. The company may: engage in any financial, commercial, industrial, real estate (except for those prohibited by the LFAIE) or movable activities, directly or indirectly related to its purpose; take participations in any company; create branches or subsidiaries in Switzerland and abroad; grant loans or guarantees to shareholders or third parties, if it serves its interests.