The company's purpose is to trade, distribute, and particularly import and export lifestyle products of all kinds, as well as provide additional services related to the main purpose. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other domestic and foreign companies, acquire, sell, and merge similar or related businesses, and enter into any transactions and contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for its subsidiaries and third parties.