The company's purpose is to engage in retail trade, primarily through its own webshop, with goods of all kinds, in particular but not exclusively wellness and beauty products, cosmetics, toiletries, perfumes, soaps, teas and clothing, as well as providing services in the spa and wellness sector. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.