The company's purpose is to provide services of all kinds in the fields of hospitality, gastronomy, tourism, further education, entertainment and related areas, in particular the management, consulting and development of hotels, restaurants, bars, travel agencies and tour operators, as well as the organization of seminars, conferences and events. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, manage and sell participations in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose or the investment of its assets.