The company's purpose is to design, manufacture, trade, advise, train and exhibit art, jewelry, accessories, lifestyle products and textiles of all kinds and in various locations. Additional activities include organizing and conducting events, artistic performances and all related activities. The company may establish branches and subsidiaries in Switzerland and abroad. It may participate in other domestic and foreign companies in the same or related industry, as well as acquire or establish similar or related companies. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. Furthermore, the company may conduct all business that is suitable to promote the development of the company and achieve its purpose.