The company's purpose is to provide management consulting with a focus on the development and elaboration of strategies and visions, communication, and the implementation of communication measures of all kinds, innovation and product portfolio management, and consulting on brand, marketing, and sales strategies, as well as related services. The company can develop its own brands and brand concepts, manufacture or have manufactured products and goods, market and distribute them. The company can acquire, hold, and sell real estate. It can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. Furthermore, it can carry out all commercial, financial, and other activities that are directly or indirectly related to the company's purpose.