The company's purpose is to operate and manage sports retail businesses, import and trade sports articles, distribute national and international branded products as well as private label products, provide strategic consulting and management services for the sports specialty trade, and implement marketing and sales measures. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, hold and sell real estate, securities, copyrights, patents and licenses of all kinds, provide financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties. Furthermore, it may establish branches in Switzerland and abroad, participate in other companies, merge with them or acquire them.