The company's purpose is the manufacture, purchase, sale, repair, and creation of all tangible and intangible assets in the fields of watchmaking, jewelry, and goldsmithing, as well as the development, representation, and marketing of all related products and technologies. The company may engage in any commercial and financial activity related to its purpose or which is likely to achieve it. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose or merge with such companies. Furthermore, the company may conclude loan agreements with its associates, either as borrower or lender, or grant them guarantees. It may acquire or dispose of real estate, carry out all operations, and conclude all contracts that are suitable for achieving its purpose or are directly or indirectly related to it.