The association aims to organize and conduct the professional examination for marketing specialists (MFL) throughout Switzerland and to award the federal certificate for marketing specialists as a protected title of higher vocational education and training for specialists; all in accordance with the examination regulations for marketing specialists approved by the State Secretariat for Education, Research and Innovation SBFI (hereinafter referred to as the Examination Regulations). The association also aims to further develop the professional examination for marketing specialists or to develop new professional examinations for marketing specialists, as well as to obtain approval for them from or submit them to the State Secretariat for Education, Research and Innovation SBFI, as needed. In the interest of quality assurance, it maintains close contacts with the training institutions that conduct training and preparation courses for the professional examination for marketing specialists.