The company's purpose is to create, publish articles and specialized articles, advise and manage projects in the fields of communication and marketing, as well as provide all related services. It also aims to provide consulting services in the fields of statistics and data. Furthermore, the company may engage in any other activity that is directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.