The company aims to develop, market and operate the SCREEN.ZONE platform. Furthermore, it aims to market and operate digital systems, platforms and tools in the areas of multimedia, advertising, marketing, market research, events, out-of-home media, on-screen and mobile media. In addition, it aims to sell and rent analytical data, usage licenses, technical equipment and technical infrastructure. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies and conduct all business that is directly or indirectly related to its purpose.