The company's purpose is to acquire, hold and manage participations, in particular in the field of publishing media products of all kinds, as well as to execute orders related to the publishing of media products of all kinds. Furthermore, the company aims to publish, manage and operate electronic media. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, establish, acquire and sell similar or related businesses, or merge with them. It may also conduct financial transactions of all kinds, acquire, manage, rent and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.