The company's purpose is to provide services in the fields of consulting, management and marketing, as well as to support athletes. Furthermore, it aims to organize and conduct events, including in the sports and sponsorship sectors, and to trade in lifestyle and sports products and provide related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies and third parties.