The company's purpose is the creation and operation of online stores (e-commerce) as well as the execution of all types of services in the field of event management, in particular the organization of all types of events. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.