The company's purpose is to provide analogue and digital business consulting as well as online and offline trade in leisure and everyday products of all kinds, in particular animal products, clothing, household and electronic items, as well as to carry out all business and activities related thereto. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.