The company's purpose is to offer all kinds of advice, services and performances, as well as to carry out all activities in the fields of market research and marketing, private concierge services, personal development, and travel organization, both in Switzerland and abroad. The company may also acquire and sell participations in commercial companies (excluding those holding residential properties in Switzerland), exclusively for its own account in order to manage its treasury. The company may carry out all financial, commercial, industrial and securities transactions, both in Switzerland and abroad, directly or indirectly related to its main purpose, either on its own account or on behalf of third parties. It may establish branches in Switzerland and abroad. The company may also grant loans to its associates and/or guarantee, secure or co-sign loans granted.