The company's purpose is: the creation, editing, production, distribution and marketing of board games, books, cultural, leisure or educational products, in physical and/or digital format and all related products; the operation of online sales sites, as well as the online sale of the aforementioned products via e-commerce platforms, the sale of any other type of product or service directly or indirectly related to these activities. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.