The purpose of the company is to carry out sales and marketing activities such as market research, analysis and observation, advertising and other services to promote and support the sale of software services and software solutions of affiliated companies, and to provide implementation, support, maintenance and other services to customers of affiliated companies, as well as to provide administrative and accounting services to affiliated companies. The company may acquire, encumber, utilize and sell real estate and intellectual property rights in Switzerland and abroad, establish branches and subsidiaries in Switzerland and abroad, and conduct all commercial and financial transactions that are directly or indirectly related to its purpose. The company may grant loans and other financing to affiliated companies and create securities of all kinds for the direct or indirect benefit of affiliated companies, in particular in the form of guarantees, pledges or fiduciary transfers of the company's assets.