The company's purpose is to provide services in the areas of providence, finance, trading, e-commerce, event management, and personal coaching, including consulting, brokerage, administration, and marketing, as well as the execution of related transactions. The company may acquire, encumber, sell, manage, and broker real estate, and may also acquire, manage, and sell trademarks, patents, and licenses. It may enter into any business and conclude contracts that are suitable to promote the company's purpose or are directly related to it. The company may establish branches in Switzerland and abroad, participate in other companies, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account and for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.